NEUTRA
Uniqueby nature
NEUTRA was created from a blend of nature’s raw power and human creativity. Material in its purest essence meets the skilled hands that shape it, revealing its hidden soul.
Nature’s essence meets style
An unbreakable balance permeates the brand’s collections, where the natural elegance of marble and stone is elevated into pure harmony. Each creation is designed to inspire and captivate, merging technology and craftsmanship in an innovative dialogue that creates immersive sensory experiences. Living spaces, bathrooms, private residences, and hospitality projects become settings where materials come to life, sculpting atmospheres of refined intensity. NEUTRA's essence is defined by its uniqueness - no grain is identical, and every chromatic and tactile nuance is one of a kind. This heritage is transformed into a distinctive and highly recognisable interior language. Marble and natural stone take centre stage in interior design, which transcend the millennia while preserving their intrinsic purity.
Through sophisticated craftsmanship and by combining exquisite materials such as metal, wood, and glass, NEUTRA enhances the potential of stone, creating innovative compositions that bring out the beauty of each element. The result is the materials’ story of strength, uniqueness, and refined harmony, shaped with the exclusive contribution of internationally renowned designers and architects. Elements go beyond their mere function, and transform into timeless sculptures - expressions of a new ideal of contemporary design, where beauty becomes emotion and the harmony between nature and innovation turns into art.
NEUTRA
Uniqueby tradition
More than 140 years of history define NEUTRA’s identity - sculpted by nature through the expert crafting of marble and natural stone.
Craftsmanship’s spirit and an unbounded vision
The story of NEUTRA is rooted in the heart of Brianza, a district of expertise, ingenuity, and excellence, celebrated for its artisanal skills, high-quality manufacturing, creativity and industrious spirit. This vibrant energy has fuelled the company’s journey from 1880 to the present day, evolving alongside the transformation of design and lifestyle. NEUTRA refined its artistry, blending meticulous craftsmanship with technological expertise in a dialogue between manufacturing savoir-faire and a drive for innovation, where heritage and avant-garde intertwine.
In 2022, this legacy was enriched by Emanuele Chicco Busnelli’s leadership. Chicco Busnelli, son of B&B Italia’s visionary founder Piero Ambrogio Busnelli, inherited his father’s entrepreneurial spirit and bold approach. The recent acquisition of the company by Emanuele Chicco Busnelli opened an unprecedented chapter defined by strategic investment in cutting-edge technology, a forward-thinking business perspective and a redefined creative vision led by the Migliore+Servetto design studio. A new timeless, elegantly essential concept of living takes shape. Marble takes centre stage, exalted in its purity and sensory depth, forming a perfect synthesis of material, shape and emotion. Each creation, from statement furnishings to sculptural bathroom pieces, is a unique and unrepeatable work of interior design meticulously carved from stone. NEUTRA’s items transcend function and transform into collector’s masterpieces that merge classical beauty with raw energy and precision engineering with impeccable aesthetics.
